Rick Braa, CHAE


Rick Braa is a Principal/Co-Founder of Fierro Tech, LLC. Rick specializes in consulting on strategy, process improvement, controls, financing, accounting, and information systems. Rick was formerly Shareholder and Director of Clothier & Head, PS a nationally recognized CPA and Business Consulting firm where he led the expansion of its hospitality industry practice prior to merging with Peterson Sullivan. Prior to Clothier & Head, he was Director of Finance for Darigold, a $2.0 billion global enterprise. He held the top finance position for the $1 billion Consumer Products division and was instrumental in driving expansion for brands such as Nestle, Dreyers, and Silk Soymilk. Prior to that Rick served as Director of Finance for Restaurants Unlimited, Inc., one of the top multi-unit restaurant operators in the nation with greater than $150 million in annual sales. Brands included Palomino, Kincaid’s, and Cinnabon. He oversaw analysis, systems and internal controls for 11 years.


Rick has twice been awarded the Washington Restaurant Association’s “Supplier of the Year” and the Hospitality Financial & Technology Professionals highest award, the “Paragon”, recognizing his substantial and lasting contributions to the hospitality industry. He is a sought after speaker and author and has been published in many hospitality industry publications and quoted by reputable publications such as Newsweek and Forbes.